The Orbital

a bird's-eye view of online marketing

Copying Competitors Might Not Be the Best Thing for Your SEO

 

Naturally building your search engine ranking is tough work. Many people, including you and me, have at one point or another thought about copying someone else’s content, using a content mill, or never posting anything. All of these things won’t help you in the long run and will lead to search engines and users avoiding or never seeing your...

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The SEO Dictionary

Many people in the web industry forget that not everyone is fluent in our particular jargon. Here is a list of terms to help you understand the information you find about SEO.

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5 Steps to Setting SMART Goals

Crafting quality goals will help you and your business set actionable steps towards a better future. At Greater Galaxy and The Orbital, it's our goal to help you make the world a better place by giving you the tools and knowledge to go out and tackle the challenges our world faces today!

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4 Components of Website Speed Optimization for Impatient Customers

The main reason why your website’s speed is important is because of how impatient consumers are. If you site loads slowly, there's a higher chance that individuals won't stick around to see what you have to offer.
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3 Questions to Ask When Creating a Buyer Persona

Buyer’s Personas are semi-fictional representations of who your ideal customer is. Defining them is one of the best ways to identify what content to create for your site and how to reach them. Keep in mind, creating personas is an ongoing process. As your business changes and your customer base changes so to will their views and needs, so it...

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Compelling Your Customers to Buy: 3 Stages of the Buyer's Journey

Making a purchase online can be overwhelming. So many resources to use, an insane number of products, and a lack of clarity in differences can leave consumers exhausted by options. In marketing, we call this process the buyer's journey - It’s something that we all go through when making a purchase decision and a critical theory to be aware of,...

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A Walk-through of the Buyer's Journey - A Step-by-Step Guide

If you haven’t read it already, check out our article - COMPELLING YOUR CUSTOMERS TO BUY: 3 STAGES OF THE BUYER’S JOURNEY - Which outlines the three steps discussed in this article and acts as an excellent resource for learning about the marketing theory.

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7 Best questions for researching Marketing Agencies.

Surfing the internet is kind of like walking through a bookstore. Take this article's feature image for example. Now, Imagine 80% of the books are about cats doing dumb things, 10% of the books are NSFW, 5% is advertisements and spam, and the remaining 5% is viable information that pretains to us. This might be an optimistic outlook on these...

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Can I Get a Website Tomorrow? Prepairing Yourself to Work With an Agency

There are some final considerations to evaluate before signing a contract and paying a marketing agency for work. Understanding each other and knowing what the process is will help hold both parties accountable and help get the project done on time.

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